Strategy
Genius PR is entering a new growth phase – taking on larger projects, higher stakes, and needing a brand that matches its expanding ambition and scale.
As Genius PR began taking on larger projects and more complex mandates, the brand needed to evolve. We repositioned it around institutional ambition rather than startup energy. The strategy shifted from media chasing to market shaping, signalling strategic foresight instead of reactivity. Positioning, tone, and visual identity were refined to support higher-level conversations and future-facing growth.
Execution
We developed an identity that feels established and editorial, yet tech-forward – anchored by a speech bubble motif that shapes both system and logotype.
The visual system draws from the act of conversation itself. Speech bubbles became the core motif – evolving into graphic elements and informing the logotype. Typography blends serif credibility with modern sharpness, creating a tone that feels both editorial and tech-forward. Every touchpoint reinforces cohesion, ensuring the brand consistently communicates authority and clarity while initiating, not following, market conversations.
Outcome and Credits
The new brand reflects Genius PR’s growth trajectory – and clients are resonating with the clarity, cohesion, and strategic weight it now communicates.
The repositioned identity supports Genius PR’s next growth phase, signalling ambition, structure, and strategic weight. Client feedback confirmed the shift – the new brand resonates more strongly and reflects the calibre of projects they are stepping into. Beyond perception, the system provides internal clarity: a cohesive framework for producing consistent, high-quality output across decks, website, and communications.
Credits
Genius PR – Brand Vision
Ala Ho – Creative Direction
Ania Martowska – Art Direction & Graphic Design
Kiki Yuen – Web Development
