Strategy
R&D leaders are busy, protected by gatekeepers, and allergic to noise. We needed a brand that could bypass friction and deliver value before the first call.
Alignment Labs initially relied on cold outreach, limiting visibility and inbound momentum. We repositioned the brand around authority and contribution rather than persuasion. The strategy centred on leading with value – building credibility in public before asking for attention in private. We built a knowledge ecosystem that positioned A-Labs as a thought partner to innovation leaders navigating delivery complexity.
Execution
Reaching elite R&D leaders required precision. We built a targeted GTM engine designed to attract, educate, and convert a highly specific audience.
Execution focused on building a multi-layered ecosystem. We launched a podcast and secured over six high-value R&D leaders within two months, establishing immediate credibility. A newsletter delivered actionable insights, while an interactive R&D alignment scorecard and in-depth white paper provided practical value. Each asset worked together to shift interaction from transactional outreach to relational engagement – creating informed conversations before sales ever began.
Outcome and Credits
Inbound leads increased, volunteered responses started coming through, and conversations became warmer.
The community-first approach strengthened both outbound and inbound performance. Prospects and investors began reaching out directly, already familiar with the insights and ecosystem. Initial conversations became more strategic and engaged, reducing friction in the sales cycle. A-Labs moved from cold outreach dependency to brand-led attraction.
Credits
Maor Ofek (SIDE.ST) – Digital Strategy
Ala Ho – Creative Direction & Design
Ania Martowska – Graphic Design
Maciej Kociela – Web Development
