Strategy
Janine’s work is exceptional, yet digital presence, didn’t reflect the depth of her thinking or the bold personality behind the projects.
We repositioned Janine’s brand around the balance that defines her work: structure and sensitivity. The strategy focused on presenting her as both rigorous professional and relational creative – 80% portfolio authority, 20% personal philosophy. Rather than separating the architect from the human, we integrated both. The brand had to feel minimal yet expressive, disciplined yet personable, mirroring the way Janine approaches her work.
Execution
Our aim was for the identity to feel architectural in its logic – precise in structure, intentional in typography, and quietly bold in presence.
The entire brand system was inspired by architectural principles. Clean grids, disciplined spacing, and carefully considered typography reflect structural clarity. The logo subtly incorporates architectural cues, reinforcing professionalism with a personal twist. The website balances minimalism with interactive details, including hover animations that reveal Janine herself, humanising the experience.
Outcome and Credits
Janine now shows up in the market with bold alignment – and the design community took notice.
The refreshed identity allows Janine to show up in the market with clarity and confidence, fully aligned with her architectural philosophy. Her digital presence now reflects both precision and personality. The strength of the typographic system even earned a feature on Fonts In Use – a subtle nod from the design community.
Credits
Janine Wachsmann – Brand Vision
Ala Ho – Creative Direction
Ania Martowska – Art Direction & Graphic Design
Rose Gregory – Web Design & Development
