Jing
Jing’s journey began with a deeply personal struggle—a challenge that affected the founder’s own life and sparked a desire to change the conversation around sexual vitality. With a foundation in traditional Chinese medicine, the founder knew there was a way to address the issue of sexual health beyond the typical narratives, offering solutions that emphasised well-being, intimacy, and vitality for both mind and body.
When Jing approached andhüman, the brand was facing the same challenge as many in the sector—standing out in a space dominated by hyper-sexualised messaging. But for Jing, the focus was never just about sexuality.
It was about breaking the stigma around sexual health, especially for men, who have long been underserved and made to feel ashamed of their struggles. Jing’s mission was to reframe the conversation, shifting it from shame to empowerment, from surface-level desire to a deeper, more meaningful connection.
andhüman recognised this need and thus shifted the approach. By aligning the brand with values of health, vitality, and true connection, they were able to position Jing as more than just a product—it became a catalyst for change. A space where intimacy and vitality are celebrated, where people, especially men, can feel supported, understood, and empowered to take control of their well-being.
