Strategy
A partnership creates visibility. But visibility alone doesn’t create connection. We aimed to turn distant attention into resonance and immersion up close.
Through our 7D world-building framework, we developed the entire campaign architecture – narrative, scripts, rollout logic, and content system. Aligning Nomaka’s philosophy with Stan’s lived discipline across seven dimensions, we shaped one defining insight: greatness isn’t defined by the final point or the final frame. It’s built in the unseen moments around it.
Execution
Execution mirrored the insight: as Stan spoke about the work behind the win, the campaign shifted the lens to the moments around the shoot itself.
From pre-shoot travel to post-production decompression, we scripted and directed the full arc of Stan’s participation in a Nomaka production. The camera stayed close to real behaviour – moving, layering, adjusting gear, reviewing frames, collaborating. Stan was positioned not as separate talent, but as a peer within the ecosystem. Motion became the visual signature. The product proved itself through use, not claims.
Outcome and Credits
Built as a cross-channel rollout system, the campaign delivered cohesive storytelling across platforms – with organic videos surpassing 200K+ views each.
Nomaka evolved from premium outerwear to a brand with narrative density and category authority at the intersection of Performance × Urban × Luxury. The campaign established a scalable content engine designed to deepen emotional connection, validate high-ticket DTC viability, and build long-term brand equity.
Credits
Tatiana Mauriand – Brand Vision
Ala Ho & Rachel Campbell – Strategy, Creative Direction
Ania Martowska – Graphic Design
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