Strategy
Mission70 needed to speak to two worlds at once: solar developers and skilled workers – building trust, clarity, and long-term alignment across both.
The solar sector holds quiet paradoxes: short-term contracts, long-term infrastructure; urgent demand, uncertain career paths. We built the strategy around bridging those tensions. The Mission70 brand has a dual nature. It became a structured pathway connecting precision-led deployment with meaningful, future-proof careers in clean energy.
Execution
We designed a system that moves. Within one cohesive visual language, two distinct systems operate: one for developers, one for talent. The identity had to be disciplined and warm.
Within our dual visual system, each expression carries its own tone while remaining anchored in the overarching identity. Two colour systems differentiate developers and talent, yet they are designed to harmonise seamlessly. Both share the same star-built illustration language – a nod to military precision. From solar panels to workforce scenes, the stars connect into evolving compositions, creating a unified yet dual-coded identity built to scale.
Outcome and Credits
Mission70 launched with a brand that opened doors immediately – securing its first clients while creating clear pathways for both solar companies and skilled talent.
Mission70 now operates with a scalable brand system and structured asset library – ready to extend across decks, educational materials, recruitment campaigns, and digital platforms. The clarity and cohesion enable faster execution and higher-quality output, with significantly less effort.
Credits
John Davies – Brand Vision
Ala Ho – Creative Direction
Ania Martowska – Art Direction & Graphic Design
Matilda Barrie – Web Design & Development
